What is Social Media Marketing?
Social media has opened up the doors for communication ever since its rise in popularity. The evolution of social media has been rapid, and shows no signs of stopping. From the music profiles of MySpace, to the beginnings of Facebook, and the popular image based platforms of Instagram and Snapchat, social media is a medium that is constantly changing and adapting to the lifestyles of society today. Communication that used to take days to happen can now be carried out in just a few minutes.
With this, it comes as no surprise as to why social media marketing has become such an integral part of any business’ marketing strategies. Because of the advanced nature of many social media platforms, companies are now capable of focusing on the specific audiences and demographics that they want to appeal to.
Using social media has been used by companies to increase customer engagement. Customers and users are highly likely to find a business’ social media pages to engage with the business in order to get the answers to any questions and concerns that they may have. Because social media gives you the platform to respond to users questions almost immediately, users are left with the positive impression that they are being heard by the company.
In addition to increasing customer engagement, social media marketing strategies can be used to increase your company’s online visibility through social media networks. At BrightSky Web Design, we utilize several social media marketing strategies that appeal to audiences as well as engage with them, as well as promote your products and services.
Plan Out Your Goals
Before carrying out any other aspect of our social media marketing strategies, we sit down with you, the client, and discuss what your goals are for your social media presence are. Like building a website, your goals and what you hope to achieve must be fleshed out before doing anything else. However, your goals must be realistic so that we can work together to help you achieve that.
You can’t say that you aim to hit a follower count of one million within a month. It has to be a feasible goal that we can build out strategy around. Some goals for your social media presence can include: increase of product sales, increase brand awareness, and drive more traffic towards your website. Once your goals have been identified, we tailor our social media marketing strategy to help meet your goals.
Identify and Target Your Audience
Social media platforms comprise of a wide network of people. While it would seem easy to put your brand on social media and get as many people to see it, in the long run, this will not benefit your business at all. At BrightSky Web Design, we care about the quality of the social media engagement that your accounts receive.
If you have a post that was seen by fifty thousand people, but only a hundred people accessed your website, then that means that your post isn’t being seen by the audience that you want to target. We help you pinpoint your target audience, and build your social media content to target them in order to return with higher quality clicks. Different social media platforms cater to different demographics, and we help utilize that information to find the best audience for your brand.
Analyze Social Media Metrics
Social media metrics are one of the most accurate ways of observing social media engagement. However, what’s important is the quality of the engagement that you are receiving on social media. We analyze your social media metrics and interpret them for you to help understand the results of the social media marketing strategies that we employ. Metrics like organic likes, user reactions, and reach are just some of the many metrics that we observe and analyze in order to determine the direction of our social media marketing strategy.
Build Engaging Social Media Content
Social media content is one of the most important facets of any good social media marketing strategy. Without content, your users wouldn’t have anything to engage with. We help you build relevant content that is in-line with your brand’s personal identity and market it to your target audience. From written to video content, BrightSky Web Design can help you create content that is guaranteed to drive sales and increase customer engagement.
If you’re interested in taking your brand to another level and want to learn more about our social media marketing strategies, contact BrightSky Web Design today!