What is Website Maintenance?
Website maintenance is the continuous maintenance of a website after it has been launched. After all the effort of building and designing a website, you can’t really just leave it and expect it to attract visitors without regular maintenance. Many people focus on the process of building of the website itself, expecting the work to be done once the site is up and running. What they fail to consider is the importance of consistent website maintenance.
By choosing to have your website regularly maintained, you guarantee that your website is consistently putting out up-to-date information that your customers and visitors alike will appreciate, as well as adapting to the progress of time and your business.
My Site Looks Great, Does It Really Need Maintenance?
While your website is the best version that it can be right now, in a few weeks, you may find your website rankings dipping without website maintenance. A well-maintained website is more likely to attract customers, compared to one that is rarely updated. In an age where something new is always being discovered every day, It’s important to constantly update your website’s content to stay on top of your industry’s trends.
Your website’s design must also be updated accordingly as your company grows and matures. If a potential client visits your website and finds that the overall message that your website is projecting is old and outdated, you could be missing out on potential revenue. Broken links, overly large images, and slow loading pages are all issues that are easily taken care of with regular website maintenance. A well-maintained website projects a professional image that is highly likely to attract more customers.
Website maintenance is simply an umbrella term that encompasses a number of subcategories. At BrightSky Web Design, we provide website maintenance services that help make sure that your website stays on top of organic search rankings. We do this by utilizing a number of website maintenance procedures.
Search Engine Optimization (SEO)
SEO is one of the most important aspects of website maintenance. While your web development and design are important to a user’s overall experience on the website itself, SEO helps users find your specific website among the millions of pages found on the Internet. SEO is the practice of optimizing your website’s content in order to influence its visibility on organic search engine results without having to make use of paid online advertising.
SEO helps customers find your website when they look for a specific term or keyword linked to your business. The rules of SEO are always changing, so it’s important that your site is updated to meet those changes. The more optimized your website is for SEO, the higher the chance that potential customers find your website.
Addition of Pages/Features
As your business begins to grow, your website will eventually have to be updated in order to reflect those changes. Whether it’s an updated product or service, a change in address, or an logo switch, all changes must be reflected on your website as soon as possible. Website maintenance helps guarantee that these changes are made as soon as possible so that your customers are never at risk of finding outdated information on your website.
Over the course of time, links may become broken and lead to other pages they’re not supposed to. This is not received well by website visitors, and may affect your website’s rankings significantly. Regular link checks are a part of website maintenance and help make sure that there are not issues with your site’s links.
While it may seem rather easy to perform website maintenance on your own site, this is a process that requires a lot of time in order to make sure that all the points of your website are updated. This maintenance requires many specific skills and tools that usually take up an entire team to carry out effectively. Overall, website maintenance is something that will benefit your site and your business in the long run, and is something that must not be overlooked.